Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 1779-1798 of 2340
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Management styles and employee commitment - A case study of schaeffler Vietnam
(HCMC - International University, 2015)This thesis sought to learn about and analyze the employee commitment and propose recommendation and action plans to enhance employee commitment within Schaeffler Vietnam. The main objective of this study was to contribute ... -
Managerial confidence and corporate investment - The study of listed companies on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2018)The main purpose of this paper is to test the effect of managerial confidence on investment decisions. By examining 269 Vietnamese listed companies in five different industries, which is collected from 2012 to 2016, I ... -
Managing the internal to supply chain risk and improving business performance via Guaxin in Chinese community in Ho Chi Minh City : The buyer's perspective
(HCMC - International University, 2015)Guanxi has been classified as an important factor to facilitate business transactions in the Chinese business community. While previous studies mainly focused on some general kinds of risk, this study explored other aspects ... -
Market reaction of stock splits and stock dividends evidence from Ho Chi Minh stock exchange
(International University HCMC, Vietnam, 2012)The first objective of this study is to develop the descriptive statistics of split and stock dividend at Vietnam from 2009 to 2012. The second objective is to test the effect of split or Stock Dividend announcement ... -
Market research about direct-to-consumer advertising (print media) influences on customer attitude toward over-the-counter "Skin-repair" product: The case of Physiogel Barnd in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Market research about direct-to-consumer advertising (print media) influences on customer attitude toward over-the-counter "Skin-repair" product: The case of Physiogel Barnd in Ho Chi Minh City -
Market research about food court tenants for shopping center project invested by Tafoco
(International University HCMC, Vietnam, 2012)To reach the success in any business, especially the real-estate business, it is undeniable that knowing probably your customers and competitor determines a great part of it. That is explained why ... -
Market research about the impact of TV advertising on consumers attitude towards coca cola brand
(International University HCMC, Vietnam, 2014)Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media - TV and radio commercials, print ads, billboards ... -
Market research about the impact of using corporate social responsibility's element - Philanthropy appeal in TVC on consumer's attitude towards Vinamilk brand
(International University HCMC, Vietnam, 2012)Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, ... -
Market research about the influence of using Expertise endorser in TVC on consumer's attitude : The case of Colgate TVC
(International University HCMC, Vietnam, 2013)Oral care market in Vietnam aggressively changes every day, which offers companies tremendous opportunities as well as arises considerable challenges. To survive and develop sustainably in this market, ... -
Market research about using music appeal in tvc on consumer's attitudes towards pantene brand
(International University HCMC, Vietnam, 2014)Advertising is one of the means of communication for companies to persuade their audience to purchase their products. Advertisements are delivered to the consumers through various forms of media, such as television, radio, ... -
Market research on consumer behavior of nylon flower products in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The Doi Moi (the Reform) in 1986 and the potential development of handicraft industry in Vietnam in recent years has brought the chances for nylon flower products, which are a handicraft item of imitation flowers, ... -
Market research on consumer behaviors toward carbonated beverages purchasing of youth in Ho Chi Minh City
(HCMC - International University, 2015)The number of diabetes and obesity patients is accelerating, alongside with the increase of Vietnamese people awareness in health concerns. Furthermore, the market share of soft drinks is competed fiercely with the explosion ... -
Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
(International University HCMC, Vietnam, 2013)The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ... -
Marketing communication methods to approach audience for special events - The case of events in Ho Chi Minh city
(International University - HCMC, 2017)Recently, due to cultural diversities and globalization with the entry of many oversea enterprises into Vietnam, the demand for organizing events with larger scales in many segments has been drastically increasing. In ... -
Marketing mix influencing on young consumer's purchase intention toward handmade cosmetics
(International University - HCMC, 2017)This research aims to find out how the marketing mix influencing on young consumers' purchase intention for hand-made cosmetics in Ho Chi Minh City. The marketing mix including 4 elements: product, price, place, and promotion ... -
Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market
(International University HCMC, Vietnam, 2012)According to the report about Vietnam ice cream market of Kido Company, ice cream’s consumption in Vietnam is still low compared to other countries in the region with one litter per capita each year, it is expected that ... -
Marketing research for the real estate market - the office market in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)- The study is designed to give the investors’ office building for lease an answer for this question: What are the solutions to solve current difficulty situation of the office leasing market. Its specific ... -
Marketing research on viral phenomenon of videos on Youtube network
(International University - HCMC, 2017)The increasing in Internet user as well as the YouTube’s popularity in Vietnam has made viral video a new tool for brands to reach their customers. This paper will identify factors that can affect the viral phenomenon of ... -
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ... -
Measure brand awareness and develop integrated marketing communication brand to improve the brand awareness - Case study : bridal cookie brand
(International University Ho Chi Minh City, Vietnam, 2010)In this study, We suggest some effective tools to improve Bridal Cookie brand awareness such as Advertising on TVC, Bridal magazine, Internet marketing with social media in Facebook, website and forums ...