Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
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Measuring brand equity - The case of TH True milk in Ho Chi Minh city
(HCMC - International University, 2015)In recent years, the trend of using fresh milk with high quality and guaranteed origin in daily diet is become increasing enormously in Vietnam dairy market. It is undoubted to say that Vietnamese consumers nowadays pay ... -
Measuring brand equity base on the fanpage users on facebook : The case of VietNam company
(International University HCMC, Vietnam, 2013)In 2011, fast food achieved rapid growth of 26%. Being the leading player in fast food industry, KFC Vietnam remained recording 15% value share (Euromonitor International – Fast food in Vietnam). ... -
Measuring brand equity in the office clothing market at Ho Chi Minh City
(International University HCMC, Vietnam, 2013)In recent years, office clothing market has experienced a significant development thank to the attack of a big amount of international apparel brand. Moreover, Vietnamese garment companies begin to concentrate more on ... -
Measuring brand equity of BurgerKing in Vietnamese environment
(International University - HCMC, 2016)In 2012, fast food industry has expanded with a growth of 26%. Being a new player in fast food industry market, BK officially entered the vietnam fast food market with many ambitions and plans. However the fast food market ... -
Measuring brand equity of smartphone in Vietnam market - The case of HK phone
(International University HCMC, Vietnam, 2014)Early in 2011, the Vietnam mobile phone market became exciting with the appearance of a series of foreign-brand smartphone. At the end of 2011, the smartphone consumption increased to 16% of the whole phone-market. One ... -
Measuring brand equity: The case of smartphone brands
(International University HCMC, Vietnam, 2012)In recent years, Vietnamese people, especially the young ones, have paid more attention on purchasing Smartphone instead of tradition cellular phones due to innovations of many advantaged technologies as well as ... -
Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ... -
Measuring corporate reputation the case of PEPSICO Vietnam
(International University HCMC, Vietnam, 2011)Building a strong brand is crucial to the success of any product or service. A brand not only brings emotional ties to consumers but can also turn them into valuable loyal buyers or users of that product or service, and ... -
Measuring Customer Based Brand Equity - The Case of Phuc Long Coffee and Tea House in HCM city
(International University - HCMC, 2015)This research is completed with the purpose of developing a model to measure the customer based brand equity of Phuc Long Coffee and Tea House and study the impacts of the brand equity’s four dimensions on brand equity. ... -
Measuring customer based brand equity of Liem barber shops chain
(International University - HCMC, 2019)Form of service chain system is flourishing in Vietnam recently, while service section contributes significantly on total GDP of Vietnam these years with rapid growth rate. Within, there are enormous contributions of small ... -
Measuring customer based brand equity: The case of highlands coffee in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)This research is completed with the purpose of developing a model to measure the customer based brand equity of Highlands Coffee and study the impacts of the brand equity’s four dimensions on brand equity. The ... -
Measuring customer satisfaction towards service quality of north-America International English School - 3/2 Branch (Nies-3/2 Branch)
(International University HCMC, Vietnam, 2013)This thesis deals with customer satisfaction towards service quality in field of English education. The aim of this thesis is to find out the most important factors that can helps improve the satisfaction of customer with ... -
Measuring Customer's return intention through customer satisfaction : A study of garden coffee shops in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This study was conducted to identify the relationship between customer satisfaction and customer‟s return intention who are customers of garden coffee shops. Besides that, it also examines the impact ... -
Measuring customer-based brand equity for B's Mart convenience store acquired from Family Mart
(HCMC - International University, 2015)M&A is known as Merger and Acquisition which has been so popular during this decade in Vietnam. In recent years, many M&A transactions occurred have significantly changed a lot in economic situation. This research was ... -
Measuring efficiency of listed commercial banks in Vietnam - An application of DEA and SFA approaches
(International University HCMC, Vietnam, 2014)Applying two methods of Data Envelopment Analysis (DEA) and Stochastic Frontier Analysis (SFA), this thesis has examined an analysis on the efficiency level of eight listed commercial banks on the two stock exchanges ... -
Measuring employee satisfaction: The case of KMS Technology Vietnam
(HCMC - International University, 2015)The purpose of this study is to research the level of satisfaction among software engineers – the case of KMS Technology Vietnam and how to apply Minnesota Satisfaction Questionnaire to measuring software engineers’ ... -
Measuring Performance Through Capital Structure: Evidence From The Banking Sector Of Vietnam
(2022)The financial sector's agency costs are determined by the capital structure of economic organizations and banks. This study scrutinized the influence of the capital structure on the financial performance of Vietnam's banks. ... -
Measuring service quality of terraverde Vietnam
(International University HCMC, Vietnam, 2012)Measuring service quality of terraverde Vietnam -
Measuring student satisfaction with the undergraduate program of the School of Business at International University
(International University HCMC, Vietnam, 2013)The purpose of this research is to measure the student satisfaction with the undergraduate program of the School of Business at International University. After that, based on the results, the researcher gives suggestions ... -
Measuring the after-sale service quality and examing its effects on the overall customer satisfaction at Honda auto dealers
(International University HCMC, Vietnam, 2014)In the current situation of strong competition in the automobile after-sale service in Vietnam, the study was conducted to measure the service satisfaction level at Honda authorized dealers, whereby the research findings ...