Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 2052-2071 of 2340
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The role of consumers' need for uniqueness and brand experience in purchase intentions - A study of Nike sportswear brand in Vietnam
(HCMC - International University, 2015)The purpose of this study is examining the effect of consumers’ need for uniqueness, brand experience, and perceive quality on intention to buy sportswear products, a case of Nike sportswear brand in Ho Chi Minh City. ... -
The role of export in GDP growth and revealed comparative advantage of Vietnam's export in the period 2001- 2011
(International University HCMC, Vietnam, 2013)Numerous literatures have documented the relationship between exports and economic growth but not so many to emphasiza the important role of export in GDP growth. This study examines the roles of export in GDP growth ... -
The role of financial slack, employee creative self-efficacy innovation and organizational performance
(International University - HCMC, 2018)Organizational performance development and financial slack have drawn extensive attention in management research. Recent studies have indicated that financial slack has a positive effect on innovation outcomes and ... -
The Role Of Internal Social Media Usage Towards Affective Commitment Among Gen Z Employees: An Empirical Study In The Remote Work Content
(2022)This research was conducted with the aim of investigating if and how internal social media influences employee affective commitment, with the target of Gen Z employees in the context of the remote working environment. ... -
The role of light and store layout in attracting young customers - Case study of The coffee house
(International University - HCMC, 2017)In retail environment, lighting and store layout are important components as they elicit atmosphere and affect shopping behaviors. Cognizant of the benefits and significances of layout and lighting design in retail stores, ... -
The role of logo design in creating organization image and organization reputation - Case analysis of school of business international university
(HCMC - International University, 2015)This dissertation focuses on investigating the significance of four dimension – name, typeface, shape, and color related to an organization logo and how it subsequently contributes to the favorability of organization image ... -
The role of packaging in consumer' perception of product quality at the point of purchase - An empirical study of soft drink in Vietnam
(International University - HCMC, 2016)This study aims to discuss about consumer‟s perception of product quality of the point at purchase so that we can design product packaging properly and stand out in customer‟s mind. Design/ Methodology and Approach: There ... -
The role of packaging in customer's perception of sanitary napkin's product quality at the point of purchase - Case study of Kotex Vietnam
(International University HCMC, Vietnam, 2014)The core target of this research is to investigate the role of packaging in consumer’s perception of sanitary napkin’s product quality at the point of purchase in the specific case of Kotex Vietnam. The results of this ... -
The role of social media marketing activities on building brand co-creation in Vietnam's airline industry
(International University - HCMC, 2018)This research investigates social media marketing activities (SMMAs)’s role on building branding co-creation in Vietnam’s airline industry. There are total 358 valid surveys was collected in this study from users who have ... -
The role packaging on consumer's perception of bottled water quality at the point of purchase - The case of Aquafina Vietnam
(International University - HCMC, 2017)Packaging is considered as a crucial element of the marketing mix nowadays. It can affect the way consumers perceive the product quality through its four functions. In the case of Aquafina, this is particularly true. By ... -
The role technology application in creating competitive advantage - The case of the Coffee House
(International University - HCMC, 2017)There have seen that the industry of coffee chain is developed with severe competition, fluctuations, and new challenges. In addition, coffee sales in Vietnam still remained the leading group in the Asian but the downward ... -
Sales strategy for mediterranean shipping company: The case of MSC Vietnam
(International University HCMC, Vietnam, 2012)To our country in nowadays, when our economy is integrating with the area economy and the world economy, consumption market is being widened. Therefore, competition among businesses is increasingly drastic. To ... -
Satisfaction and expectation of young generation's influence purchase intention depend on degree of their loyalty toward a local clothing brand in Ho Chi Minh city
(International University - HCMC, 2020)The presence of local streetwear labels for the youth is growing exponentially in Ho Chi Minh City's major urban special areas as of late. For any case, there really is no research on this growing market field yet which ... -
Satisfaction, commitment, and word-of-mouth intention of students in higher education
(International University - HCMC, 2019)This research was conducted to evaluate the impact of satisfaction, three forms of commitment and loyalty on word-of-mouth communication in higher education environment. Quantitative method was used by collecting data ... -
Scarcity of raw shrimp production for Vietnam's export activity - Causes and solutions
(International University HCMC, Vietnam, 2010)This thesis is a field study that deals with raw seafood supply to Vietnam export activity, focused on shrimp products, major seafood export item. The study has identified some factors affect to shrimp farming ... -
Seasonality effect in VietNam's stock exchange from 2005 to 2015 - A study on Ho Chi Minh stock exchange (HOSE)
(International University - HCMC, 2017)The stock market has been very interesting so far, especially some anomalies Small Firms Outperform, Low Book Value and Post Earning Announcement Drifts - PEAD. Although there are so many exciting and controversial anomalies ... -
Seasonality in stock market - An investigating of seasonality effects in Vietnamese stock exchange
(International University - HCMC, 2016)Stock market anomalies keep on holding a significant position as a challenging puzzler for researchers. Since Vietnam stock market is an emerging market, the influence of those market anomalies on Vietnam stock market is ... -
Securitization and asset management company : Is VAMC model apropriate now and in the next decade?
(International University HCMC, Vietnam, 2014)During such emergent period of time when NPL issue has been threating banks insolvency, Vietnam Asset Management Company became the most controversial topic since July, 2013. As a matter of fact, rising NPL made banks’ ... -
Selfie apps usage and attitude toward cosmetic surgery
(International University - HCMC, 2019)This result aims to determine and evaluating the impact of Selfie App Usage on Appearance Dissatisfaction and through that relationship, the potential effect of Selfie App Usage on Attitude Toward Cosmetic Surgery. Different ... -
Sense Of Belonging And Behavioral Intention In LGBT Events : Case Study Of Viet Pride Parade
(2023)LGBT tourism is a new opportunity and trend that has the potential and ability to develop extremely strongly around the world, including Vietnam. However, the LGBT community and stories related to them receive little ...