Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 249-268 of 2340
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Consumer attitude towards philanthropy (corporate social responsibility): A case of metro cash & carry in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)This research in conducted to find customer‟s attitude towards Philanthropic activities of Metro Cash&Carry. Besides, researcher was interested in exploring customer‟s opinion about Corporate Social Responsibility ... -
Consumer awareness towards Eco-labeled products
(International University Ho Chi Minh City, Vietnam, 2010)Consumer awareness towards Eco-labeled products. -
Consumer behavior of teenager toward American fast food
(International University HCMC, Vietnam, 2009)The purpose of my thesis is to study about customer behavior of teenagers toward American fast food market. I conducted a research concerning the teenagers in Hochiminh city where American firstly entered Vietnam ... -
Consumer behavior toward themed wedding
(International University HCMC, Vietnam, 2012)Themed wedding is one of the hottest trends in the world that has been exported globally. There can be an endless opportunity in the wedding market for themed wedding just as there is in many developed countries. There is ... -
Consumer behavior towards choosing ice cream shop and give suggestions to improve the Công Trường ice cream shop
(International University Ho Chi Minh City, Vietnam, 2011)Consumer behavior is one of the most critical subjects to study since understanding their decision making process is the only way to realize the customers’ wants and needs, which help the vendors to increase sales and gain ... -
Consumer behaviour toward choosing TOEIC english centers
(International University Ho Chi Minh City, Vietnam, 2010)This research will investigate crucial factors, which affect customer choice to give a better understanding of customer behavior for marketers and directors of English centers. To narrow down the thesis coverage ... -
Consumer behaviour toward greeting cards and suggestion for improved product strategy
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this paper is to discuss the consumers buying behavior for purchasing greeting cards and to reveal their key considerations for selecting foreign products instead of domestic ones. ... -
A consumer decision making model in automobile industry - Case study of pick -up truck market in Ho Chi Minh city, Viet nam
(International University - HCMC, 2018)The automotive industry is a key field that combines innovation, creativity, science, technology, ideas that bring dynamism to the economy, society and nations. According to Autotrader, new generation pickup trucks can ... -
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services in Ho Chi Minh city
(International University - HCMC, 2019)This study aims to explain the factors that influence Online food delivery services (OFDS) intention of people living in HCM City. The research model helps to determine the direct effect of Attitude, Perceived usefulness ... -
Consumer perception of Levi's: An AIDA approach analysis of the Vietnam student
(International University HCMC, Vietnam, 2012)Consumer perception – easy to figure out, hard to be quantified – is measured in this thesis. Levi’s® was the center piece of the investigation. An AIDA model is used as the structure of the analysis. The ... -
Consumer personality ethical beliefs and green purchase intention : An investigation of consumers at Ho Chi Minh city
(International University - HCMC, 2017)The main target of this research is to identify the extent of influences of consumer characteristics, which are attitude toward business and loyalty proneness, and cultural factor (individualism) on the ethical intention ... -
Consumer preferences to towards foreign brand fast food in Vietnam and suggestions for marketing plan - The case of Kinh Do company
(International University Ho Chi Minh City, Vietnam, 2011)The topic of this study is to determine consumer preferences towards foreign brand fast food and to find out the most important factors affecting choosing the favorite brand name to apply them to the case of ... -
Consumer purchase decision towards organic cosmetic products - Case study of Ho Chi Minh city, Vietnam
(International University - HCMC, 2018)Due to the development of society, people today are more sensible towards beauty, hygiene and they desired to satisfy the demand to feel and look good. It makes a tremendous impact on the rapid growth of beauty care industry. ... -
Consumer switching intention of high technology product - A study of iphone and samsung smartphone users at Ho Chi Minh City
(International University - HCMC, 2017)Background: The concept of consumer satisfaction recently is growing and bearing in mind as one of the most attentive factor in marketing communication tool. Understanding consumer switching intention is proven to be ... -
Consumer trust in e-commerce - The role of electronic word-of-mouth
(International University - HCMC, 2018)Most recent studies on consumer behavior in e-commerce have investigated the relationship between electronic word-of-mouth (eWOM) and online consumer trust, but little studies considered the impact of eWOM on trust ... -
Consumers perception, purchase intention and actual purchase behavior of organic food products - The case in Bien Hoa city
(International University - HCMC, 2019)This study aims to study how consumers’ perception of organic food’s health benefits, perception of organic food’s safety, perception of organic food’s environmental friendliness, and perception of organic food’s quality ... -
Consumers' attitude and purchase intention towards green food in Ho Chi Minh City
(International University - HCMC, 2016)The food safety in Vietnam nowadays concerns consumers greatly. Little chemicals consumed can cause dangerous sickness like food poisoning or when it is accumulated for long time in the body can cause many more diseases ... -
Consumers' attitudes toward online advertising in Vietnam - A study of in-stream ads on Youtube
(International University - HCMC, 2016)The study is concerned with how Vietnamese consumers respond to YouTube in-stream ads. YouTube is the most prominent video-based networking site in term of numerous online users and importantly, the launch of in-stream ads ... -
A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD
(International University HCMC, Vietnam, 2011)A content analysis and evaluation control in sales cycle of 3A pharmaceutical co., LTD -
The contribution of foreign direct investment to economic growth - An empirical study of developing countries
(International University - HCMC, 2017)