Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Title
Now showing items 337-356 of 2340
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Customer perception on brand extension in banking industry case of ASLA commercial bank (ACB)'s international banking
(International University Ho Chi Minh City, Vietnam, 2011)There are five main findings in this research: customers accept brand extension of ACB to international banking; customers do not totally accept ACB brand extension to international banking; international ... -
Customer perception on discovery and adventurous travelling tour and its marketing strategy
(International University HCMC, Vietnam, 2012)This research is conducted to find the most appropriate marketing strategy for Mystery Hunting for Red Spirit Company Limited base of understanding customer perception of quality and value on Mystery ... -
Customer relationship management of An Lac labels joint stock company with key clients in the international business environment
(International University HCMC, Vietnam, 2012)This research is conducted in order to improve Customer Relationship Management implementation in An Lac Labels Joint Stock Company. The research has been conducted from March 2012 to May 2012 in Ho ... -
Customer satisfaction and brand loyalty - Case of the airline VietJet air (VJA)
(HCMC - International University, 2015)To be able to survive in the highly competitive market, it is significant for any airlines to secure loyalty of customers towards their brands. To every airline, customers are people who hold the key to drive that airline ... -
Customer satisfaction in general trade distribution channel - case study at goodfood company
(International University Ho Chi Minh City, Vietnam, 2011)The purpose of this study is to measure the customer satisfaction in General Trade Channel. The study develops on data collected via a survey and an interview in order to find the satisfaction level of customers, the ... -
Customer satisfaction in real estate industry, an investigation of high - class condominiums in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)This thesis is conducted to research how customers of high-class condominiums in Ho Chi Minh City feel about their housing and discover factors influencing that feeling as well as evaluate those factors’ affecting ... -
Customer satisfaction of banking service: The case of commercial banksin Vietnam
(International University HCMC, Vietnam, 2009)The purpose of the research is to find out the current level of customer satisfaction in retail banking service and the differences between private commercial banks service and state owned commercial banks service. The ... -
Customer satisfaction of hair beauty service, the case of Mano Mano hair beauty salon in Ho Chi Minh city
(International University Ho Chi Minh City, Vietnam, 2011)From the fact the number of customers of Mano Mano has gone down in recent months, this study applied the SERVQUAL instrument to evaluate Mano Mano’s performance then offer value recommendations to ... -
Customer satisfaction of KFC in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Customer satisfaction is an important strategic objective for retail industries. In order to survive and achieve profitability, retailers need to have a good level of understanding of their customer’s needs ... -
Customer satisfaction of medical service. The case of 115 People hospital
(International University Ho Chi Minh City, Vietnam, 2011)This study applies an adapted SERVPERF instrument developed by marketing researchers to assess the level of service provided by 115 People Hospital. The objectives of the study are: (1) To determine patients’ ... -
Customer satisfaction of Mobile telecom network service, the case of Post-paid subscriber in HCMC
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this study is to research how have service quality affected customer satisfaction from the subscriber’s perspective and the differences in customer satisfaction/expectation/perception among ... -
Customer satisfaction on warranty service of Phong Vu commercial service Joint Stock Company
(International University HCMC, Vietnam, 2013)Customer satisfaction on warranty service of Phong Vu commercial service Joint Stock Company -
Customer satisfaction to footwear specialist store - case of Vascara Store
(International University HCMC, Vietnam, 2013)This study is focused to find what the key success factors affecting the satisfaction for footwear specialist store in Ho Chi Minh City. Small independent retailers developed quietly fast in last few ... -
Customer satisfaction toward service quality of online retailing . The case study of takeone Ltd.Co ( www.takeone.com.vn)
(International University HCMC, Vietnam, 2011)This thesis is aimed to measure the customer’s perceptions toward online service quality of Takeone Co.Ltd through Website www.takeone.com.vn . The main problem of this study was whether customers are satisfied ... -
Customer satisfaction towards the students assistant center for employment placement in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)With the overall purpose to find out current satisfaction of the students using the employment placement service in Ho Chi Minh City, this thesis used the sample of Students Assistant Center (SAC) as the case to examine ... -
Customer satisfaction towards wedding planner: Case study of Vietnam Wedding planner company
(International University HCMC, Vietnam, 2012)This research aims to achieve 2 main goals. First of all, investigate perceived service quality by customer to evaluate the service quality of VNWP. Secondly, after measuring, based on the results, the study ... -
Customer's purchase intention toward the application of crowdsourcing in pizza hut delivery via the webpage phd.vn
(International University HCMC, Vietnam, 2012)The overall purpose of this thesis is to study customer’s purchase intention toward the application of crowdsourcing in Vietnam e-market with an applied case in Pizza Hut Delivery via the webpage ... -
Customer's satisfaction on travel service at Saigontourist
(International University HCMC, Vietnam, 2012)Customer satisfaction is an important strategic objective for retail industries. In order to survive and achieve profitability, retailers need to have a good level of understanding of their customer’s needs ... -
Customer-oriented corporate social responsibility : Effect on consumer loyalty through consumer perceived value - The case of Ho Chi Minh city
(International University - HCMC, 2020)This study was conducted for exploration of how ecommerce retail companies carrying out the corporate social responsibility (CSR) policies, as a dimension, can create the competitive advance through the enhancement of ... -
Customer-perceived values affecting consumers' choice of coffee shops - Case of Monkey in Black coffee
(International University - HCMC, 2016)In current economic development, people are more and more busy at work and taken a lot of pressures. In this situation, coffee might be a good choice to refresh you from stress and weariness. With coffee daily habits, ...