Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Anh, Nguyen Tuan"
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Factors that affect the consumer's purchasing attention toward pirated books on listed e-commerce websites - The case of pirated books are sold widely on Lazada, Sendo, Shopee with the mediation of the attitude toward purchasing pirated books
Anh, Nguyen Tuan (International University - HCMC, 2020)Purpose The raises of e-commerce stores which sell pirated books on big ecommerce sites created the need for studying behavior pattern of customers toward pirated books with discount prices. This research aims to test ...