Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Anh, Truong Hoai"
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The effects of elements of corporate social responsibility program and product quality on customer loyalty with the moderating role of corporate image - The case of Vinamilk
Anh, Truong Hoai (International University - HCMC, 2016)During the past two decades, with the significant increase of customers’ awareness about Corporate Social Responsibility (CSR), CSR has become a primary concern of all three actors of the global economy: providers, customers ... -
Foreign direc investment in Vietnam: An overview and determinants analysis
Anh, Truong Hoai (International University HCMC, Vietnam, 2012)Market economy and international integration create opportunities for every country, and Foreign Direct Investment is one of such opportunities. Like other emerging markets, Vietnam is a country that is of significant ...