Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Binh, Nguyen Duong Thanh"

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    • How leads to corporate brand equity in the view of Vietnamese consumers 

      Binh, Nguyen Duong Thanh (International University - HCMC, 2020)
      The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ...