Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Bui, Quang Thong"
Now showing items 1-8 of 8
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Barriers Of Consumers' Mobile Shopping Adoption Intention: A Case Of Shopee In Ho Chi Minh City
Tran, Tue Tran (2023)urpose: This study aimed to find out the relationship between the independent variables (Usage Barrier, Value Barrier, Risk Barrier, Tradition Barrier, Image Barrier and Perceived Cost Barrier) on dependent variable of ... -
The determinants of sustained green consumption intention - A study among Vietnamese consumers
Phan, Thi Minh Thu (International University - HCMC, 2020)Environmental problems are increasingly becoming the warning status. The more conscious of the environment people encourage, the better opportunities for green products to appear in the market with purpose of gaining ... -
Factors Affecting Behavioral Intention To Purchase Counterfeits: A Quantitative Study In Vietnam
Vuong, Gia Tuan (2023)Purpose - This study investigates what factors affect behavioral intention to purchase counterfeits products and how much they affect. Literature review - We review literature review about Value Consciousness, Perceived ... -
Factors Affecting The Intention Of Using Food Delivery Apps To Order Food In Ho Chi Minh City: The Case Of Baemin
Vu, Quoc Hung (2023)Purpose - This research sought to identify the factors that motivate young Vietnamese individuals in Ho Chi Minh City to use the food delivery app to order food. The case was examined on the Baemin app to find out the ... -
Factors Influence Generation Z's Brand Loyalty Toward Fast Fashion Brands: A Study In Ho Chi Minh City
Nguyen, Thi Binh Nghi (2022)The purpose of this research was to determine what makes customers in Ho Chi Minh City, Vietnam, more or less loyal to fast fashion brands. Based on a review of related research, this study's research model includes six ... -
Factors Of Beauty Influencers That Impact Consumers Purchase Intention Toward Skincare Products On Youtube: A Case Of University Students In Ho Chi Minh City
Do, Hoan Thanh Thao (2022)Nowadays, influencer marketing is a common phrase for both brands and consumers in terms of promoting products or services. To contribute to this subject, the purpose of this study is to evaluate factors of YouTube beauty ... -
Impact Of Discount And Free Shipping Mediated By Positive Emotion Towards Impulsive Buying Behavior Of Vietnamese Consumers On Food Delivery Apps
Ngo, Anh Thu (2023)Food delivery platforms in Vietnam witness an upward trend in 2023, raising many intriguing questions relating to the modern industry. This paper serves as a means to provide understanding of the impact of discount, free ... -
The Influence Of Celebrity Endorsements In Social Media Advertisement On Gen Z's Purchase Intention In Ho Chi Minh City: The Case Of Den Endorsing Honda
Le, Ngoc Mai Duyen (2023)Among the many marketing strategies, using celebrity endorsement in advertisements on social media platforms is flourishing considerably in the media era. The object of this research paper is to determine the impact of ...