Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Bui, Thi Thao Hien"
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Factors Affecting The Intention To Purchase Fast Fashion Through The Mobile Application Of The Millennial
Luu, Phuong Thao (2023)Short product life cycles, high volatility, low costs and impulsive consumer buying patterns characterize the fast fashion business. It is also the buying habits and goals of today's Millennials, the group that consumes ... -
Factors Influencing Consumer Loyalty To Retailers: The Case Of Retailer Store Chain In Ho Chi Minh City
Pham, Nguyen Nhut Quynh (2023)People's purchasing behaviors have changed over time as a result of technological advances and improved living situations. This includes the expansion of convenience stores in cities, where consumers may quickly buy ...