Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Chon, Le Van"
Now showing items 1-16 of 16
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Analyzing main factors having impact on time of customs clearance of imported goods at seaport
Khanh, Dao Phuong (International University - HCMC, 2017)Thesis "Analysis of the factors affecting the time of customs clearance of imported goods at seaports at the Department of Ho Chi Minh City Customs" aims to analyze the factors having effect on the clearance time of imported ... -
Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services in Ho Chi Minh city
Binh, Le Nhu Gia (International University - HCMC, 2019)This study aims to explain the factors that influence Online food delivery services (OFDS) intention of people living in HCM City. The research model helps to determine the direct effect of Attitude, Perceived usefulness ... -
Customer attitude towards search engine advertising on e-commerce
Van, Tran Thi Le (International University - HCMC, 2018)Search advertising is a service supplied by Internet search engines in which the advertisers make the list of specific keywords and create a text ad to appear when the users search for those keywords. E-commerce business ... -
Determinants of online shopping intention on mobile applications among Vietnamese consumers - The case of Shopee
Binh, Nguyen An (International University - HCMC, 2019)These days, internet business showcase, particularly portable trade advertise, is extremely potential in Vietnam. Be that as it may, not very many clients direct web based obtaining by their cell phones and tablets. As ... -
Effect of service quality and product quality on customer loyalty - The case of Dien May Xanh retail in Ho Chi Minh city
Vinh, Dang Quang (International University - HCMC, 2017)study aims to identify factors impacting on the two level of customer loyalty (customer loyalty to store and customer loyalty to staff at Dien May Xanh retail Ho Chi Minh City. For this purpose, customer loyalty to staff ... -
Examining the effects of e-service quality and sales promotion on purchase intention toward the online food delivery service - The case of Now.vn
Sang, Vo (International University - HCMC, 2020)This study aims to explore the impacts of e-service quality and sales promotion on customer’s purchase intention in online food ordering in the case of NOW.vn. A sample of 265 was collected from business students studying ... -
Factors influencing consumer's intention toward a local brand - A study of Vinfast
Quan, Nguyen Trong (International University - HCMC, 2019)Nowadays, automobile industry, is really potential and competitive in Vietnam. To attract more customers to engage and buy the Vietnamese brand is the difficult mission. Therefore, it is necessary to conduct a thesis related ... -
Factors influencing marketing students' vocational choices - The case in Ho Chi Minh city
Tri, Pham Ngoc Thanh (International University - HCMC, 2019)The study aims to investigate the factors that influence career decisions of students studying marketing major in Ho Chi Minh City. Choosing the wrong career choice is a wastage of students’ energy and resources. Only a ... -
Identifying non-monetary promotions affecting brand equity in cosmetic industry in case of Innisfree
Ngoc, Bui Minh (International University - HCMC, 2018)The business using the promotion mix like a set of tools to communicate effectively the benefits of their products and services to their customers with the main purpose is to attain the targeted consumers and convince them ... -
The impact of country - of - origin image consumer ethnocentrism, and perceived quality on purchase intention - The case of cosmetic products imported from Japan in Ho Chi Minh city
Loan, Pham Kieu (International University - HCMC, 2019)In Vietnam, “the makeup industry is an attractive item for the consumers with various brands around the world, especially cosmetics imported from Japan with reasonable price and high-quality products from the natural. This ... -
The impact of government debt on economic growth - An empirical investigation of Southeast Asian area
Thy, Nguyen Thi Mai (International University - HCMC, 2018)This research investigates the effects of government debt on economic growth in the sample of nine Southeast Asian countries by using the panel data over the period from 2007 to 2016. The study makes use of Fixed effects ... -
The impact of promotional tools on consumer purchase intention - Case of Vinamilk's milk product
Thu, Nguyen Ngoc Minh (International University - HCMC, 2017)Vinamilk has always been the top-of-mind brand when it comes to the dairy industry in Vietnam. With 40 years of experience in the market and brilliant decision-makers, Vinamilk is said to be heading toward the position of ... -
The impact of service quality, customer satisfaction and brand image on customer loyalty - The case of economy class passengers of Vietnam airlines
Hung, Mai Quoc (International University - HCMC, 2019)In recent years, the world aviation business has been recording substantial prosperity in the number of air passengers which has exceeded the record of 4.1 million passengers in 2018. Vietnamese air market does not stay ... -
Investigating factors behind consumers' attitudes towards imported powdered milk for pregnant women in Ho Chi Minh city
Yen, Nguyen Thi Hai (International University - HCMC, 2017)The Vietnam dairy industry is a potential sector that shows unceasing growth over the past ten years; particularly milk powder segment. Foreign manufacturers have many opportunities to penetrate and invest in this market. ... -
Media-induced tourism: key factors in music video affect youth travel intention in Ho Chi Minh city
Thao, Tran Thi Phuong (International University - HCMC, 2017)The aim of this research is to identify which factors in music video affect youth travel intention after viewing it in Ho Chi Minh City. Quantitative method used primarily in this study including a number of statistical ... -
The relationship between employees' perception of corporate social responsibilities and the role behaviors at Bosch Vietnam Co., LTD
Thuy, Nguyen Xuan (International University - HCMC, 2017)Corporate Social Responsibility (CSR) is referred to voluntary actions and behaviors a corporation invest its resources into in order to enhance the welfare of the society. Because of its importance on the reputation and ...