Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Dung, Trinh Viet"
Now showing items 1-20 of 27
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Antecedents and consequences of opinion leadership on instagram - A case of the tourism industry in Vietnam
Linh, Thai Thi Thuy (International University - HCMC, 2019)Nowadays, there is no doubt that opinion leaders are key sources of advice for customers. And the emergence of Instagram as a photo-sharing and social network platform has raised the awareness of many brands about the ... -
Branded mobile App post acceptance behaviors - An extention of the expectation confirmation theory
Tran, Nguyen Ngoc Bao (International University - HCMC, 2018)This paper uses the theory of Expectation – Confirmation Theory with some modifications and adoption from other research to fit in the context of branded mobile apps. The objectives of this research are to examine the ... -
Branding of destination finding special souvenir for Ho Chi Minh city
Dinh, Le Dao Phuong (International University - HCMC, 2017)Ho Chi Minh city, Vietnam - The Department of Tourism in Ho Chi Minh City will focus on management and inspection of travel and hospitality companies to ensure an attractive and safe tourism environment. With this target, ... -
Conceptualizing materialism in social networking sharing - A case of meal-posting on instagram
Hoa, Luong Gia (International University - HCMC, 2019)Examining the effect of four materialism components on meal-posting intention on young Instagram users whose ages range from 18 to 35 in Vietnam is the aim of this study. An adaptation of planned behavior theory is used ... -
Conspicuous consumption as a remedy for loneliness
Tran, Chau Ngoc Bao (International University - HCMC, 2017) -
Correlation between Korean media and Vietnamese tourists' motivation to visit Korea
Wan, Park Ji (International University - HCMC, 2017) -
Effects of brand association, brand loyalty, brand awareness, and brand image on brand equity in training industry via social media - The case of summit capital
Dao, Tran Quang (International University - HCMC, 2017)In recent years, training industry has been growing rapidly. More and more training group has been established, and Summit Capital is one of them. In order to survive in such highly competitive market like that, a company ... -
The effects of masculinity in underbone motorcycle design on consumer in VietNam - The case of Honda Winner
Huy, Pham Thanh Gia (International University - HCMC, 2017)Vietnamese Motorcycle Market consists of more than 90 million people and approximately 50 million motorcycle registered (General Statistic Office of Vietnam, 2016). Above impressive numbers pointed out Vietnam now is a ... -
An evaluation of customers' perceived value for fee-based online entertainment services
Son, Nguyen Thai (International University - HCMC, 2018)The purpose of this study is to evaluate the customers’ perceived value for fee-based entertainment services. The study explores the influence the benefit components (perceived usefulness and perceived enjoyment) and the ... -
Exploring the Singaporean's attitudes toward products from Vietnam and New Zealand - A case of UHT Milk product
Oanh, Do Thi Hoang (International University - HCMC, 2017)Vinamilk is the largest dairy company in Vietnam with more than 50% of the market share. It had mostly focused on the domestic market in its 40-year history but it now hopes that overseas markets will contribute 50% to its ... -
Factors affecting customer's attitude towards online advertising - Empirical evidences from Vietnam
Vu, Hoang (International University - HCMC, 2018)Online advertising nowadays is an useful method to promote products or services to customers, used by marketers. People of all ages, ethnic foundation and societal position are particularly associated with the web. This ... -
Factors of influencing consumer behavior when buying spicy noodle empirical data from Long Thanh
Trang, Tran Thi Thien (International University - HCMC, 2017)Since the early quarters of the year, eating spicy noodles has been a Vietnamese nationwide trend, especially in the Southern areas such as Ho Chi Minh City, Bien Hoa, Binh Duong or Long Thanh. As a matter of fact, Korean ... -
Investigate factors influencing the growth of jewellery e-commerce - The case of USA, India, UK and Vietnam
Quoc, Dang Viet (International University - HCMC, 2019)Jewellery e-commerce has been developing dramatically, attracting big jewellery companies to develop this online channel with the purpose of increasing the revenue. Jewellry shipping regulation is perceived to be an obstacle ... -
Investigate the role of gender regards luxury drivers and materialism values among VietNamese citizens
Ngan, Dong Ngoc Kieu (International University - HCMC, 2017)This study seeks to understand the role of gender in the perceptions of and motives for luxury brand consumption. Based on the social structural theory of gender and a recent study of Roux et al. (2016), the differences ... -
Measuring customer based brand equity of Liem barber shops chain
Quyen, Uong Vu Hong (International University - HCMC, 2019)Form of service chain system is flourishing in Vietnam recently, while service section contributes significantly on total GDP of Vietnam these years with rapid growth rate. Within, there are enormous contributions of small ... -
Motivations of Vietnamese seniors in outbound group package tour
Thu, Tran Thi Anh (International University - HCMC, 2019)An original scientific research on the motivations of senior tourist in Vietnam, which is transiting through an era of rapid economic development as well as high rate of aging. After Vietnam opened its market in 90s, more ... -
The role technology application in creating competitive advantage - The case of the Coffee House
Nhan, Huynh Trong (International University - HCMC, 2017)There have seen that the industry of coffee chain is developed with severe competition, fluctuations, and new challenges. In addition, coffee sales in Vietnam still remained the leading group in the Asian but the downward ... -
Selfie apps usage and attitude toward cosmetic surgery
Hieu, Nguyen Trong (International University - HCMC, 2019)This result aims to determine and evaluating the impact of Selfie App Usage on Appearance Dissatisfaction and through that relationship, the potential effect of Selfie App Usage on Attitude Toward Cosmetic Surgery. Different ... -
Strategic approach - Visualize 24/7 convenience stores location in Ho Chi Minh city
Linh, Tran Le Thuy (International University - HCMC, 2019) -
A study about the role of the elements of city brand image in foreign tourist's view in city branding process - The example of Ho Chi Minh city
Nhi, Pham Thi Thanh (International University - HCMC, 2017)The globalization of the 20th century and especially the 21th century has brought out not only the competitiveness of companies but also of the cities all around the world. Nowadays, many cities are trying to differentiate ...