Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Huong, Nguyen Huu Diem"

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    • Measuring corporate reputation the case of PEPSICO Vietnam 

      Huong, Nguyen Huu Diem (International University HCMC, Vietnam, 2011)
      Building a strong brand is crucial to the success of any product or service. A brand not only brings emotional ties to consumers but can also turn them into valuable loyal buyers or users of that product or service, and ...