Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Kien, Mai The"
Now showing items 1-14 of 14
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The effects of ewom on Vietnamese young customer's purchase intention on make up product - A case study of 3CE lipsticks swatched and reviewed by Vietnamese beaty bloggers
Dung, Le Nguyen Cam (International University - HCMC, 2017)The purpose of this research is going to identify the influence of Electronic Word of Mouth on the Vietnamese young women’ purchase intention, who concern about the lipstick product of 3CE, one of the most outstanding ... -
An empirical investigation of end-users' switching intention toward cloud storage in Vietnam - The case in Ho Chi Minh city
Uyen, Nguyen Le Tu (International University - HCMC, 2017)The research studies factors having most strong impact on intention of switching among Vietnamese young users toward cloud storage rather than traditionally client-computer storage. Cloud storage is one of the most popular ... -
Evaluating factors that affect young consumers' purchasing intention towards eco-friendly products in ho Chi Minh city
Nhi, Nguyen Tran Phuong (International University - HCMC, 2019)Nowadays, environmental problem that are changing in climate, pollutant and warm in global is the most concern of everybody around the world. Hence, it is clear that the global environment require considerable attention ... -
Evaluating youth station's service quality affects to USSH students' satisfaction and loyalty
Thai, Cao Dang Hoang (International University - HCMC, 2017)The researcher is a General Manager of Youth Coop, the company opened Youth Station store in University of Social Sciences and Humanities - Thu Duc Campus. In terms of serving the student, Youth Station provides mixed-drinking, ... -
Film-induced tourism - The case of Vietnam
Anh, Tran Vu Lam (International University - HCMC, 2019)The purpose of this paper was to identify the determinants of Vietnamese’s intention to travel domestically after watching Vietnamese TV dramas or movies. This research was mainly used as a quantitative method, including ... -
Impact of packaging on consumer buying behavior - Case study carbonate softdrink products
Hai, Ho Son (International University - HCMC, 2017)With the overall purpose of studying , the thesis explains factors which influence to consumer buying behavior in the case carbonate soft drink. There are 5 dependent variables including color, graphic (image and font) , ... -
The impacts of emotional advertising in purchase intention under beverage industry among generation y in Ho Chi Minh city
Truc, Nguyen Dong (International University - HCMC, 2019)In modern world, marketer not only use advertising as a tool to boost consuming index of products, but also a productive support for them to communicate with their target customers by transferring their products’ messages. ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
Tinh, Tran Ngoc Nha (International University - HCMC, 2018)Profitability and value investing are two of the most common techniques applied in both academia and investment world. Many studies (e.g Novy-Marx,2013; Ball et al 2015,2016), have introduced several profitability measures ... -
The impacts of emotional advertising on consumer purchase decisions - An empirical study in Ho Chi Minh city
Tinh, Tran Ngoc Nha (International University - HCMC, 2018)It is considered that products value is not the first factor to impact the consumer purchase decision, whereas the key determination of the decision making process is how the customers feel towards a brand and its products. ... -
Key factors that affect apartment purchase intention of individuals in Ho Chi Minh city - The case of Vinhomes central park
Tan, Ngo Nhat (International University - HCMC, 2019)This research considers the key factors that affect Vinhomes apartment purchase intention of individuals in Ho Chi Minh city. The data set collected 284 respondents from whom they strongly comprehend the information about ... -
Research on solutions to boost the efficiency of Viet delta company of exporting fruits to the United States
Nhat, Pham Minh (International University - HCMC, 2017) -
Social media advertising features influence consumers' purchase intention - A case of Starbucks in Vietnam
Khuong, Ly Minh (International University - HCMC, 2021)This study is performed to explore the main facets of advertising on social media sites that could affect consumers’ buying intentions for Starbucks goods in Vietnam. On the basis of the extending Unified Theory of Acceptance ... -
The study on the customer satisfaction for service quality of Dam Sen amusement park
Nhu, Nguyen Huynh (International University - HCMC, 2017)With an increasingly competitive environment, this study is conducted with the aim of finding out the trends and current customer demand for amusement parks which lead to the suitable method to improve service quality in ... -
Using servqual model to access customer satisfaction in Vndirect securities corporation
Ngan, Nguyen Ha Thu (International University - HCMC, 2017)Vietnamese stock market has to face to serious difficulties in the global economic crisis when it does not develop strongly enough. To overcome this period, securities companies in general need to think of a strategic ...