Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Luong Nguyen Kien, Tuong"

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    • Factors affecting online advertising avoidance on Youtube 

      Luong Nguyen Kien, Tuong (HCMC - International University, 2015)
      This study’s objectives are to examine factors which can affect the advertising avoidance on YouTube users in the case of Vietnamese. After reviewing theories and previous research models, this study build a model which ...