Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Mai, The Kien"
Now showing items 1-8 of 8
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Does Intellectual Capital Impact On Capital Structure Of Manufacturing Firms Listed In The Vietnamese Stock Market
Ho, Si Phuc (2023)This study has achieved the following objectives: Finding the relevant scale between CSR activities and Customer Loyalty; Examining the impact of CSR activities and Customer Satisfaction; Executing the test on the ... -
The Effect Of Celebrity Endorsement On Customers' Purchase Intention Toward Multi Service Platforms: Case Study Of Gojek And BTS In Vietnam
Dinh, Phuoc Thien (2023)This study examines the impact of celebrity endorsement on customers’ purchase intention towards multi-service platforms in Vietnam, using Gojek and BTS as a case study. The study focuses on six key elements – attractiveness ... -
Factor Affecting Green Purchase Intention Amongst Young Consumers: A Study In Ho Chi Minh City
Huynh, Nguyen Hong Ngoc (2022)Purpose: This current study was conducted with the aim of investigating a set of factors exerting an influence on green purchase intention amongst young consumers in the range of 18 to 25 years old in Ho Chi Minh City, ... -
Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City
Pham, Nguyen Thien Phuc (2022)Vinamilk is the leading company in Vietnamese’s dairy market. The pandemic has raised organic milk demand and the market is a prosperous segment in the future. To compete in this market, Vinamilk must have an effective ... -
Factors Affecting The Intention To Use Digital Wallet : The Case Of Zalopay In Vietnam
Ngo, Minh Tuyet Ngoc (2023)Vietnam's digital wallet market is nearing the apex of the development phase and will soon enter the saturation phase. Digital wallet companies continue to incur annual losses due primarily to the failure of marketing ... -
Factors affecting travel intention - The case of Korean films on Vietnamese people
Nguyen, Ngoc Bao Vy (International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
Vo, Minh Giao (International University - HCMC, 2020)With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ... -
The impact of hallyu on travel intention to Korea of Vietnamese young people
Duong, Huong Ly (International University - HCMC, 2020)In recent years, luxury hotels and the lodging sector as a whole have witnessed the noticeable change in service provision strategy, especially their human resources. To get a deep grasp of their employees, there were tons ...