Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Nguyen, Nhu Tung"
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The Analysis Of Perceived Risks Impacting Online Shopping Behavior - Case Study Of Ho Chi Minh City, Vietnam During And After Covid-19 Pandemic
Nguyen, Dang Quang (2022-06-06)Today, with both negative and positive influences from the outbreak of the COVID-19 epidemic from the beginning of 2020, online shopping on e-commerce sites is gradually becoming more and more popular, especially to limit ... -
The Factors Affect The Continuance Intention Of Young People Of Using E-Wallets By Young People In Ho Chi Minh City: Case Study Of Momo E-Wallet
Tran, Ly Thanh Truc (2023)This research was carried out to evaluate the variables that young people in Ho Chi Minh City consider important when determining whether or not they would continue to use MoMo e-wallets. This was done because of the ... -
Factors Influencing Customer’ Purchase Intention: A Study Of Vietnamese Micro-Influencers Affiliate Marketing On Tiktok
Nguyen, Ngoc Anh Van (2022)Affiliate marketing has become one of the mediums for marketers to undertake in this modern era. Especially with the increasing in popularity of short video content, numerous of business and advertisers have been leveraging ... -
Factors Influencing E-Wallet Continuance Usage Intention Of Vietnamese Young Generation – The Case Of Momo E-Wallet
Bui, Ho Hai Linh (2022)The emergence of e-wallets has changed the payment habits of many people today, particularly during and after the COVID-19 pandemic. In Vietnam, the mobile payment market is now more vibrant than ever with fierce competition ... -
The Impacts Of Eco-Friendly Fast Moving Consumer Goods (FMCG) Features On The Intention To Buy - A Case Study Of Unilever Products
Le, Trong Tan (2023)Vietnam is a country with high levels of pollution and fast-moving consumer goods have a strong impact on this problem. Therefore, this study aims to explore the factors affecting Vietnamese people's attitudes and ... -
Online Application Factors Affecting Customer Loyalty At Trung Nguyen Legend Coffee In Ho Chi Minh City
Huynh, Huu Loc (2023)Today, the number of coffee shops is increasing rapidly, covering all the streets in big and small cities, with countless coffee brands from foreign to domestic. They build many unique business models and offer many ...