Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Nguyen, Nhu Ty"
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The Effect Of Online Reviews On Perceived Credibility And Review Adoption Of Customer: The Case Of Traveloka Vietnam
Ta, Minh Thu (2023)This study focuses on determining the extent to which the normative and informational characteristics of online reviews can lead to the possibility of online reviews' credibility, which resulted in the review adoption ... -
The Impact Of Brand Ambassadors Of Biti's On Consumer Purchase Intentions
Tran, Minh Tuan (2022)Nowadays, brand ambassadors have played an extremely important part in every marketing strategy to ensure the effectiveness and success of the business outcomes. Besides, the brand image also gradually become an indispensable ... -
The Impact Of Brand Ambassadors Of Biti's On Consumer Purchase Intentions
Tran, Minh Tuan (2022)Nowadays, brand ambassadors have played an extremely important part in every marketing strategy to ensure the effectiveness and success of the business outcomes. Besides, the brand image also gradually become an indispensable ... -
Promoting Strategic Alliance Of Vietnamese Retail Companies In Multi-Industries: A Case Of Mobile World Group
Phan, Thuy Phuong Thao (2023)The strategic alliance has become one of the potential ways for businesses to leverage and optimize their operation activities. In this way, businesses can leverage each other's strengths to achieve common goals and ...