Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Nguyen, Que Tien"
Now showing items 1-7 of 7
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The Effect Of Novel Foods And Environmentally Friendly Foods On Consumer Attitude And Behaviour
Le, Hieu Ngan (2023)The awareness of veganism or vegetarianism in Vietnam has been increasing recently. Research found that 49% of Vietnamese residents had tried plant-based meat alternatives (Rakuten, 2021) and 32% of them had tried vegan ... -
Effect Of Social Media Marketing On Consumers' Purchasing Decisions : A Case Facebook And Instagram Of Gen Z In Vietnam
Jang, Eun Ji (2022)Social media marketing activities originated from the rapid development of e commerce, and social media marketing activities models were promoted to adapt to the lives of rapidly changing people. The biggest feature is ... -
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
Hoang, Thi Kieu Van (2023)This study investigates the effects of young Vietnamese people's attitudes on the Facebook pages of historical and cultural heritage sites and the intention to visit these sites through the typical case of Hoa Lo Prison ... -
Factors That Influence Impulsive Buying From A Flash Sale In The Ecommerce Market: The Case Of Shopee Vietnam
Nguyen, Nhu Ngoc (2023)The emergence of digital era and e-commerce platforms site, there exist many promotion strategies to attract and drive customers’ purchase. One of the most notably promotion strategy applied on all e-commerce platforms ... -
The Impact Of Facebook Advertising On Gen Z’s Purchase Intention: The Case Of Lifebuoy’s Interactive Advertising In Vietnam
Nguyen, Tran Thuy Tien (2023)This paper aims to explore the impact of Facebook advertising on Gen Z’s purchase intention of Lifebuoy’s products with interactive advertising as its driven cause. This exploration focuses on the influence of Facebooks ... -
The Impacts Of Tiktok Video Content On University Students’ Attitudes And Usage Intention
Hoang, Khanh Linh (2022)TikTok is now one of the most popular, attractive social media platforms that have significant influence among young and adult users. With the rising of TikTok, followed by its effect on customer purchase behavior, this ... -
The Relationships Among Brand Equity, Customer Satisfaction, And Brand Loyalty Of Coffee Shops: The Case Of Highlands Coffee
Nguyen, Thi Thu Nguyen (2022)The business model of coffee chains is growing substantially and becoming more and more saturated in Vietnam these days. Giants are fiercely competing to keep their positions while global and local newcomers struggle to ...