Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Thien, Ngo Dang Hoan"

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    • Consumer trust in e-commerce - The role of electronic word-of-mouth 

      Thien, Ngo Dang Hoan (International University - HCMC, 2018)
      Most recent studies on consumer behavior in e-commerce have investigated the relationship between electronic word-of-mouth (eWOM) and online consumer trust, but little studies considered the impact of eWOM on trust ...