Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Thong, Bui Quang"
Now showing items 1-20 of 26
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Advertising to fellow kids - A study of the Vietnamese millennial consumers' perception and behaviors towards advertisement using internet memes
An, Vu Hai (International University - HCMC, 2020)The purpose of this study is to gain insights into the Vietnamese millennial’s perception of Internet memes and their attitude towards Internet memes being used as an advertising tool to explore the extent to which it can ... -
Antecedents of trust in user-generated brand recommendation on facebook - A study among Vietnamese consumers
Thao, Pham Thi Thanh (International University - HCMC, 2017)This study aims to identify the antecedents of Trust in User-Generated Brand Recommendation. Based on the original model, in which Trust toward User- generated Brand Recommendation is affected by Trust Facebook Friends, ... -
Consumer switching intention of high technology product - A study of iphone and samsung smartphone users at Ho Chi Minh City
Phuong, Nguyen Dang (International University - HCMC, 2017)Background: The concept of consumer satisfaction recently is growing and bearing in mind as one of the most attentive factor in marketing communication tool. Understanding consumer switching intention is proven to be ... -
Determinants of consumers' hesitation towards purchasing electronic products - A study among Vietnamese perspectives
Han, Nguyen Le Gia (International University - HCMC, 2019)In recent years, innovative technologies have constantly changing the product attributes as well as consumers’ needs and expectations, associated with their purchasing decision. As a result, contemplations of a spate of ... -
The determinants of intention to continue to use facebook - A research in young Vietnamese people
Trinh, Tran Thi Viet (International University - HCMC, 2017)Marked from March of 2016, Facebook Users in Vietnam have been increasing to 35.000.000 monthly active users, accounted for one-third of Vietnam’s population. This huge change makes Vietnam become the country that have 3rd ... -
The determinants of online shopping intention on mobile applications among Vietnamese consumers
Nhung, Hoang Thi My (International University - HCMC, 2017)Nowadays, e-commerce market, especially mobile commerce market, is really potential in Vietnam. However, very few customers conduct online purchasing by their smartphones and tablets. In other words, the potential of mobile ... -
Exploring key drivers of impulse purchasing for apparel among Vietnamese customers and the relationship between each factor
Linh, Pham Thanh (International University - HCMC, 2017)This study focuses to explore the the main drivers of impulse buying in virtual environment. Emperically , the concept of impulse buying has studied for nearly 70 years ago by Clover (1950). However, the previous research ... -
Factor affecting repurchase intention of young consumers in Ho Chi Minh city on website Tiki.Vn
Khanh, Nguyen Le Phuong (International University - HCMC, 2017)When the online – shopping is becoming more and more popular in Vietnam, more and more shopping websites also appear to serve the demand of consumer. However, bringing the customers to the website is not enough, how to ... -
Factor affecting the demand of smartphone among young customer in Ho Chi Minh City
Phat, Huynh Xuan (International University - HCMC, 2017)“Smartphone” is becoming one of the hottest word in modern social life, from students to housewives smart phone becoming a major device of people’s life. People, espeacially young generation using the smart phone all the ... -
Factors affecting consumer buying behavior towards smartphone brand
Thu, Le Quynh (International University - HCMC, 2019)Technological advancement has driven smartphone to be one of the most remarkable devices in the history of mobile phones. Currently, smartphones have become an integral part of everyday life, thus enabling conditions to ... -
Factors affecting customers behavioral intention toward the coffee shop in Ho Chi Minh city - The case study of The coffee house
Vu, Mai Tuan (International University - HCMC, 2019)As the demand for coffee is increasing in Ho Chi Minh City in particular and in Viet Nam generally for different purposes like studying, working, meeting with friends. Many chains of coffee shop launched and develop quickly ... -
Factors affecting customers' return intention at the Coffee House chain store in Ho Chi Minh city
Sang, Nguyen Ngoc Kim (International University - HCMC, 2017)This study’s objective is to investigate the factors that have impacts on customers’ intention to revisit Coffee House chains store and the degree of these impacts. This study applied Attitude toward Brand, Subjective ... -
Factors affecting fast fashion brand loyalty of Vietnamese youth
Khang, Le Minh (International University - HCMC, 2019) -
Factors affecting purchase decision for safe vegetables
Trang, Le Thi Quynh (International University - HCMC, 2019)Large amount of chemical pesticide and fertilizer used on vegetables has created concerns about harmful effects of this phenomenon on the eco-system and consumers’ health. This has caused the demand for those vegetable ... -
Factors affecting purchase intention in Vietnam - A study on virtual goods consumption in online mobile games
Anh, Tran Nguyen Minh (International University - HCMC, 2019)The evolution of technology has brought along new ways of entertainment for human kind. Nowadays, with just a smart device, people can easily get access to game applications that allow them to have fun and relax anytime, ... -
Factors affecting purchase intention on smartphone with the moderating effect of brand origin - The case of Iphone
Anh, Tran Thi Tram (International University - HCMC, 2018)Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally. With the needs and tastes of the people rising against telecommunications equipment, ... -
Factors affecting turnover intention among sales and marketing professionals in fast moving consumer goods (GMCG) and retail industry
Lan, Pham Ngoc (International University - HCMC, 2018)Sales and Marketing in FMCG and Retail industry are in high demand recently in Vietnam. The movement of labor makes sales become the industry that needs the most mass recruitment, but it is also difficult to find the most ... -
Factors influencing brand loyalty for smartphone in Ho Chi Minh city - Case of Apple iphone
Thanh, Vo Ngoc Trang (International University - HCMC, 2019)This thesis aims at exploring the successful of Apple Inc. in surviving and expanding in smartphone industry in Vietnam by focusing on analyze the influences of the loyalty issue. The thesis mentions the background of the ... -
Identifying factors affecting brand loyalty towards cosmetics products - A case study of Vietnamese consumers in Ho Chi Minh city
Quynh, Nguyen Phuong (International University - HCMC, 2019)This paper is intended to define factors influencing Vietnamese consumers ' brand allegiance to cosmetics products in the Ho Chi Minh City region. Four independent variables were chosen in this research based on prior ... -
Identifying factors affecting the customers' purchase intention in Vietnam - Case study of luxury fashion brands
Ngan, Le Nguyen Kim (International University - HCMC, 2019)The purpose of this study was to examine customer‘s motivating force towards buying luxury brands which had been lacking previous research. The main objective is to provide the most affecting factor to luxury brands and ...