Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Thu, Le Do Anh"

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    • Facilitators of customer adoption of Vietnamese mobile application 

      Thu, Le Do Anh (International University HCMC, Vietnam, 2012)
      The objectives of this study are to identify the facilitator of customer adoption toward Vietnamese mobile applications. Based on the previous researches, especially the technology acceptance model 2 (TAM2) (Venkatesh ...