Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Thu, Nguyen Ngoc Minh"
Now showing items 1-2 of 2
-
Consumer behavior towards choosing ice cream shop and give suggestions to improve the Công Trường ice cream shop
Thu, Nguyen Ngoc Minh (International University Ho Chi Minh City, Vietnam, 2011)Consumer behavior is one of the most critical subjects to study since understanding their decision making process is the only way to realize the customers’ wants and needs, which help the vendors to increase sales and gain ... -
The impact of promotional tools on consumer purchase intention - Case of Vinamilk's milk product
Thu, Nguyen Ngoc Minh (International University - HCMC, 2017)Vinamilk has always been the top-of-mind brand when it comes to the dairy industry in Vietnam. With 40 years of experience in the market and brilliant decision-makers, Vinamilk is said to be heading toward the position of ...