Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Tien, Le Minh"
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Evaluating the merchandise display at coopmart Cong Quynh
Tien, Le Minh (International University HCMC, Vietnam, 2012)Merchandise Display is one of the promotional marketing concepts which related very much to consumer behaviors and shoppers psychology. The way you display your merchandise can have an impressive impact ... -
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
Tien, Le Minh (International University - HCMC, 2019)We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ...