Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Tien, Nguyen Que"
Now showing items 1-13 of 13
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Complaint intention of consumers of canteen service in Vietnam - A case of IU Canteen
Tram, Lai Nguyen Bao (International University - HCMC, 2017)In today economy, especially Vietnamese culture, people’s demand is higher and higher, but when they face a service incident, rather than coping with it, they tend to keep silent and walk away. Therefore, this research’s ... -
Customer attitudes toward Facebook advertising post - The case of Pepsi Vietnam
Thao, Nguyen Da Huong (International University - HCMC, 2017)The development of communication and advertising industry has led to the diversion of corporate marketing. Facebook has become a remarkable communication channel that businesses are interested in besides other traditional ... -
Effects of advertisement on consumer's buying behavior regarding to university students in Ho Chi Minh city : A case of Omachi instant noodle
Dung, Nguyen Thi Lan (International University - HCMC, 2017)Retailing markets are becoming more and more exploding now because of its rapid growth over the last decades throughout the world. This pushes every business organization to maximize their effective marketing tools in order ... -
Factors affecting audience intention to watch celebrity live-stream sponsored by brands - Case study of singer Khoi My live-stream sponsored by Yomost on facebook live
Thanh, Bui Thanh (International University - HCMC, 2019)We are living in an age when live stream has become trending in the digital marketing industry. Thanks to the introduction of Facebook Live and a number of competing social media platforms, brands are trying their best to ... -
Factors influencing consumer environmental attitude and green purchase intention - A case study of electrolux Eco - friendly washing machine
Chi, Nguyen Ngoc Thao (International University - HCMC, 2017)This study is carried out with a view to analyzing what factors impact on the attitude towards the environment of millennial generations and their purchase intention towards eco-friendly products, specifically in the case ... -
The impact of brand image fit on Vietnamese young consumers' attitude towards co-branded product
Vy, Vo Kieu (International University - HCMC, 2019)Institution: School of Business, Ho Chi Minh International University Authors: Vo Kieu Vy Title: The Impact of Brand Image Fit on Vietnamese Young Consumers’ Attitude towards Co-Branded Product: A Case Study Of Biti’s ... -
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using celebrities as endorsers for shampoo products in Viet Nam
Tuyen, Dang Thi Bich (International University - HCMC, 2018)The celebrity endorsement concept is often used by marketers to promote their brand and thus increase sales or ultimately increase their brand identity. These celebrities are widely used in various advertisements in the ... -
Influence of celebrity endorsement on customer purchase intention - A case study of Biti's Hunter
Ha, Luu Vu Thu (International University - HCMC, 2017)This study is attempted to identify the major factors of celebrity influencing on the purchase intention of customers who are living in Ho Chi Minh City (HCMC) in regard to the case of Biti’s Hunter. In recent years, the ... -
The influence of credibility and parasocial interaction on purchase intention of followers toward the products promoted by instagram bloggers - The case of changmakeup and OFELIA
Linh, Nguyen Hoang My (International University - HCMC, 2019)This paper uses the theory of Expectation – Confirmation Theory with some modifications and adoption from other research to fit in the context of branded mobile apps. The objectives of this research are to examine the ... -
The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
Nguyen, Nguyen Minh (International University - HCMC, 2019)Monetarized mobile application can be achieved by many ways and a common one is taking advantage of in-app advertisement. The aim of this research is to discover the factors that could affect consumers’ attitudes towards ... -
The influence of online visual merchandising on website toward impulse purchasing process of Vietnamese youth in HO Chi Minh city - The case of marc
Nhu, Nguyen Quynh (International University - HCMC, 2018)Online visual merchandising (OVM) in the context of online shopping is known as the appropriateness in the arrangement of products on the Internet, including images and causes that stimulate the purchasing of customers, ... -
Investigating the factors of perceived brand foreignness and brand origin confidence on brand value - The case of purite' de provence
Trang, Dang Ngo Minh (International University - HCMC, 2017)The research is used to explore the factors related to the marketing strategy on choosing foreign brand image, which effect on the brand value. Furthermore, by the elements that defined the brand value, the researcher wants ... -
The role packaging on consumer's perception of bottled water quality at the point of purchase - The case of Aquafina Vietnam
An, Tran To Hanh (International University - HCMC, 2017)Packaging is considered as a crucial element of the marketing mix nowadays. It can affect the way consumers perceive the product quality through its four functions. In the case of Aquafina, this is particularly true. By ...