Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Ton, Nu Ngoc Han"
Now showing items 1-6 of 6
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Analysis Of Gap Between Green Purchase Intention And Green Purchase Behavior: A Case Study Of VNU-HCM Students
Nguyen, Huynh Nhu Ngoc (2023)Why do people say they want green products, but they do not tend to buy them? This phenomenon is known as Green gap. Image Research Theory and Motivation Opportunity-Ability Theory were used to build up the conceptual ... -
The Effect Of Electronic Word-Of-Mouth On Customer's Purchase Intention Among Tiktok Users
Nguyen, Thanh Ngoc Tu (2021)The scenario of the popularity of TikTok and the growing number of discussions about products or services has brought many new opportunities and challenges for the marketers. This study aims to investigate the influence ... -
Entrepreneurial Intention Among Engineering Students: Explanation Using The Theory Of Planned Behavior
Nguyen, Lam Thanh Huyen (2023)Entrepreneurship has increasingly become a crucial research field attracting scholars and policymakers in recent decades as it plays a key role in accelerating economic growth and addressing innovations for certain ... -
Identifying Critical Success Factors Related To Protect Management To Achieve Critical Success Criteria In Social Housing
Tran, Trinh Tung (2022)The rise of urbanization and the advent of industrialisation are often considered to go hand in hand with one another. The concentration of residents in large cities is one factor that contributes to economic growth; ... -
Sense Of Belonging And Behavioral Intention In LGBT Events : Case Study Of Viet Pride Parade
Huynh, Tran Gia Han (2023)LGBT tourism is a new opportunity and trend that has the potential and ability to develop extremely strongly around the world, including Vietnam. However, the LGBT community and stories related to them receive little ... -
Using An Expectancy Theory To Explain Online Information Disclosure
Tran, Pham Minh Trang (2023)Information disclosure has been a critical concern when consumers conduct e commerce transactions. Moving beyond benefits and risks of information disclosure, this paper applied the expectancy theory of motivation to ...