Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Tran, Tien Khoa"
Now showing items 1-8 of 8
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Corporate Social Responsibilities And Generation Z Customers' Decision-Making Process: The Mediating Effect Of Brand Trust And Competitive Advantage Toward Customer Loyalty
Tran, An Thuy (2023)Gen Z customers are those who can grasp the importance of social mission. In particular, Gen Z has a high awareness of social mission issues and appreciates businesses that have a beneficial impact on society. The study ... -
Factors Affecting Consumers' Online Purchase Intention From Technological Perspective In Ho Chi Minh City: A Case Of Sendo
Cap, Thi Huyen (2022)With the fast growth of information and communication technology and increased Internet penetration, the nature of a consumer's everyday activities has shifted, and the majority of offline activities have shifted online. ... -
The Impact Of Brand Equity On Vietnamese Young Generation’s Purchase Intention – A Study Of Fashion Industry In Ho Chi Minh City, Vietnam
Cao, Ngoc Anh Duong (2022)Nowadays, Vietnam's long-standing fashion brands are gradually losing market share to big foreign brands. In addition, newly established domestic brands mainly focus on the fashion trends of young people but have not ... -
The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
Nguyen, Dang Thu (2023)Social media innovation has aided the growth of social media influencers in developing economies. The target of this paper is to evaluate how social media influencers may affect consumers' consumers' desire to make a ... -
The Influence Of Femvertising Towards Purchase Intention In Beauty Products: The Case Of Generation Z In Ho Chi Minh City
Nguyen, Lu Minh Thy (2023)Overall, the purpose of this thesis is to examine to what extent Femvertising could directly affect the attitude and how Femvertising could indirectly influence purchase intention, with a scope of Generation Z. The model ... -
The Influence Of Ready To-Drink Coffee On Young Consumer Purchase Intention Towards Highlands Coffee In Ho Chi Minh City
Do, Phung Bao Tran (2023)The pace of modern life forces people to hurry up and run to keep up with and equal the heat and speed of modern life. Needs and time spent on fundamental tasks like eating and drinking are becoming more convenient as ... -
Investigating The Relationship Of Factors Of Communication On The Processing Of Ewom (Electronic Word-Of-Mouth): From A Receiver's Perspective
Nguyen, Hoang Tuyet Minh (2023)This study aims to analyze Gen Z consumers' purchase intentions for Vietnamese cosmetics in Ho Chi Minh City, identify key variables influencing these intentions, and offer marketing advice that takes the study's findings ... -
A Study On The Influence Of Tiktok User-Generated Content On Gen Z's Purchase Intention: A Case Of Skincare Products
Vo, Ho Minh Tu (2022)In recent years, the rapid expansion of the internet platform has aided in shifting global purchasing habits. Since the Covid 19 outbreak, the TikTok platform has been more explosive than ever, with new and original ...