Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Trang, Dinh Thi Thuy"

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    • Factors influence on customer repurchase intention toward online shopping 

      Trang, Dinh Thi Thuy (International University HCMC, Vietnam, 2014)
      This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on ...