Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Van, Nguyen Thi Thu"
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Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using Korean celebrities as endorsers for cosmetic products in Vietnam
Van, Nguyen Thi Thu (HCMC - International University, 2015)Nowadays, as people are paying more time and efforts for their appearance; cosmetic products are now an undeniable need, especially for women. For that reason, cosmetic brands have been applying different methods to foster ... -
The influence of wellness tourism experience on life satisfaction towards the quality of life in Vietnam
Van, Nguyen Thi Thu (International University - HCMC, 2019)People participate in wellness tourism has increased significantly worldwide. Therefore, this paper aimed to understand deeper the relationship between four factors in wellness tourism: education, entertainment, esthetic ...