Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Author "Yen, Trinh Thi"

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    • Formulating internet marketing strategy for international university 

      Yen, Trinh Thi (International University HCMC, Vietnam, 2012)
      This study was conducted with an effort to formulate Internet marketing strategy for International University. In order to achieve its purpose, the study adapts an Internet marketing development process model invented ...