Browsing Bachelor of Business Administration by Subject "Accounting -- Purchase"
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Critical Factors Impact on Consumer Purchase Intention toward Green Products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)Pollution is one of the most urgent problems recently which required government and civilian to contribute for solving this issue. In that, eliminating the wastes from factories has been creating more bad ... -
An investigation into customers’ purchase intention toward counterfeit fashion products in Ho Chi Minh City
(International University HCMC, Vietnam, 2013)This paper investigates the factors that influence on consumers’ attitudes toward non- deceptive counterfeit fashion products and behavioural intention to purchase them. The results show that brand image, ... -
Job seeker purchase intention toward Pay For Performance employment website and recomendation for marketing plan – The case of Sirinova Company
(International University HCMC, Vietnam, 2013)Due to the improvement of Internet, people have gained many benefits from its huge digital source. Many human activities have totally changed because the appearance of many pioneer website. From ... -
Understanding Propensity to Purchase Private Brands by Vietnamese Consumers
(International University HCMC, Vietnam, 2013)Private brand name is propensity to develop of retailer industry on over the world. Therefore, academic researchers have explored a number of studies related to private brand name. For instance, there are some ...