Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brand equity; Service quality; Purchase intention"
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Factors affect on millennial's purchase intention among fast fashion brands in Ho Chi Minh city
(International University - HCMC, 2019)As the expose of fashion industry in 20th century, the clothing became cheaper and easily bought by the customers. From that period, fast fashion brands were born to serve the growth in demand of many people and developed ...