Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brand image"
Now showing items 1-1 of 1
-
Factors that influence the brand image transfer process in event sponsorship
(International University HCMC, Vietnam, 2013)This research is conducted in order to develop a model to identify factors and sub- factors, which affect to brand image transfer process through event sponsorship – a case of Clear brand and Vietnam idol 2012 among ...