Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brand loyalty; Brand choice"
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Identifying factors affecting brand loyalty towards cosmetics products - A case study of Vietnamese consumers in Ho Chi Minh city
(International University - HCMC, 2019)This paper is intended to define factors influencing Vietnamese consumers ' brand allegiance to cosmetics products in the Ho Chi Minh City region. Four independent variables were chosen in this research based on prior ...