Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brand loyalty; Consumer behavior"
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Factors influencing brand loyalty for smartphone in Ho Chi Minh city - Case of Apple iphone
(International University - HCMC, 2019)This thesis aims at exploring the successful of Apple Inc. in surviving and expanding in smartphone industry in Vietnam by focusing on analyze the influences of the loyalty issue. The thesis mentions the background of the ...