Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brand loyalty; Social networking sites; Consumer behavior"
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Building customer equity through trust in social networking sites in Vietnam's apparel industry
(International University - HCMC, 2019)This study intends to experimentally test the model that represents the relationships among the three kinds of customers’ perceived benefits from social networking sites (SNSs) which are practical, entertainment, and social ...