Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brand name products; Advertising -- Brand name products"
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Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using celebrities as endorsers for shampoo products in Viet Nam
(International University - HCMC, 2018)The celebrity endorsement concept is often used by marketers to promote their brand and thus increase sales or ultimately increase their brand identity. These celebrities are widely used in various advertisements in the ...