Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brand quity"
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Measuring customer-based brand equity for B's Mart convenience store acquired from Family Mart
(HCMC - International University, 2015)M&A is known as Merger and Acquisition which has been so popular during this decade in Vietnam. In recent years, many M&A transactions occurred have significantly changed a lot in economic situation. This research was ...