Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Branding (Marketing) ;Brand choice ;Advertising -- Brand name products"
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Employer attractiveness, corporate reputation and job pursuit intention - A study of employer branding in VietNam millennial workforce
(International University - HCMC, 2017)Nowadays, labor market is dominated by Millennials who are young, dynamic and have a different mindset from their parents’ generation. Therefore, it is crucial for employers to have the right employer branding strategies ...