Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Brands -- HSBC bank"
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Corporate branding and its impact on customer buying process in retail banking industry: Case of HSBC in Vietnam
(International University HCMC, Vietnam, 2009)The purpose of this paper is to study the corporate branding of HSBC and its impact on retail customers. Findings include five steps that HSBC strictly follows to build its brand: position, create brand awareness, build ...