Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Buying behavior"
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Impact Of Discount And Free Shipping Mediated By Positive Emotion Towards Impulsive Buying Behavior Of Vietnamese Consumers On Food Delivery Apps
(2023)Food delivery platforms in Vietnam witness an upward trend in 2023, raising many intriguing questions relating to the modern industry. This paper serves as a means to provide understanding of the impact of discount, free ...