Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Communication in marketing"
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Marketing communication methods to approach audience for special events - The case of events in Ho Chi Minh city
(International University - HCMC, 2017)Recently, due to cultural diversities and globalization with the entry of many oversea enterprises into Vietnam, the demand for organizing events with larger scales in many segments has been drastically increasing. In ... -
Stress testing credit losses on commercial bank' performance in VietNamThe impact of blogs over company marketing communication : Case of start- up and small firms in VietNam
(International University - HCMC, 2017)Despite the increasing rate of blog adoption among companies, few empirical researches have been published up to date. In order to fill the void in current state of literature and enrich the body of knowledge, we model ...