Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer attitude; Brand preferences"
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Factors influencing attitude and purchase intention toward mid-entry level luxury fashion products - An assessment on young generation in Ho Chi Minh city
(International University - HCMC, 2020)On the heels of rapid economic development and urbanization in Vietnam, luxury fashion market has various opportunities to grow and expand. In order to draw attention of young people to engage in luxury fashion consumption, ...