Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer behavior"
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Analysis factors affecting consumer behavior toward China children toys in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)The development of Vietnam’s economy and the globalization has changed the quality of life people. In this modern age, children are taken care of and invested, especially, by high technology toys. Among children toys that ... -
Analysis Of Gap Between Green Purchase Intention And Green Purchase Behavior: A Case Study Of VNU-HCM Students
(2023)Why do people say they want green products, but they do not tend to buy them? This phenomenon is known as Green gap. Image Research Theory and Motivation Opportunity-Ability Theory were used to build up the conceptual ... -
Analysis on impulse buying behavior in Vietnam and the influential factors
(International University - HCMC, 2016)This thesis aims at investigating Vietnam customers to find out the factors that influence their impulse buying behavior . Based on the theories and findings of previous studies, a model that presents the relationships ... -
Analyze the online behavior of women in VN. Apply the findings to webtretho's marketing strategy planning
(International University Ho Chi Minh City, Vietnam, 2010)For over 40 years of existence, from the time when it was first used to connect four area in US until the day when billions of people are using it to communicate globally, Internet, in lots of people’s mind, is still a ... -
The Antecedents Of Consumers' Purchase Behavior Towards Organic Foods Via The Moderating Role Of Environmental Concern - Case Study Of Annam Gourmet Market, Vietnam
(2023)Nowadays, with the increasing quality of life, health values are more and more concerned. In particular, organic foods are interested by consumers. In general, consumers' attitudes towards organic foods become positive ... -
Antecedents of the level of impulse buying - A study among Vietnamese consumers
(HCMC - International University, 2015)Impulse buying is a major research concern among researchers due to its pervasive aspects of consumer behavior as well as its mystery in the marketing world. As counted, impulse buying has a long story of being taken into ... -
Behavioral intentions towards ethnic cuisine restaurants - The impact of country-of-origin image and perceived authenticity
(International University - HCMC, 2020)This study focuses o n examining the relationship and identifying the significant role of practical elements on the behavioral intentions towards ethnic cuisine restaurants, specifically in the context of Thailand and ... -
Consumer behaviour toward greeting cards and suggestion for improved product strategy
(International University Ho Chi Minh City, Vietnam, 2010)The purpose of this paper is to discuss the consumers buying behavior for purchasing greeting cards and to reveal their key considerations for selecting foreign products instead of domestic ones. ... -
Consumer perception of Levi's: An AIDA approach analysis of the Vietnam student
(International University HCMC, Vietnam, 2012)Consumer perception – easy to figure out, hard to be quantified – is measured in this thesis. Levi’s® was the center piece of the investigation. An AIDA model is used as the structure of the analysis. The ... -
Consumer preferences to towards foreign brand fast food in Vietnam and suggestions for marketing plan - The case of Kinh Do company
(International University Ho Chi Minh City, Vietnam, 2011)The topic of this study is to determine consumer preferences towards foreign brand fast food and to find out the most important factors affecting choosing the favorite brand name to apply them to the case of ... -
The Effect Of Novel Foods And Environmentally Friendly Foods On Consumer Attitude And Behaviour
(2023)The awareness of veganism or vegetarianism in Vietnam has been increasing recently. Research found that 49% of Vietnamese residents had tried plant-based meat alternatives (Rakuten, 2021) and 32% of them had tried vegan ... -
The effect of television commercial on customers purchase intention : Case study of milk industry in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)Nowadays, television commercial is one of useful marketing strategies that can help companies and producers bring their product to customers in the fastest way. However, there are a lot of factors of television can impact ... -
The effect of the atmosphere to consumers' impulse buying behavior in Ho Chi Minh City (HCMC) CO.OPMART supermarket
(International University - HCMC, 2016)This research studies about the influence of the atmosphere on the impulse purchase behavior in Ho Chi Minh City (HCMC) Co.opmart supermarket and in which way the relationship is mediated by the emotion of consumers. The ... -
Ethically minded consumer behavior of young consumers - Personal and social factors
(International University - HCMC, 2019)Young people have been becoming the driving force behind any economic development due to their large proportion in Vietnam population structure. They are also possessing a major purchasing power, being the main market ... -
Factor Affecting Green Purchase Intention Amongst Young Consumers: A Study In Ho Chi Minh City
(2022)Purpose: This current study was conducted with the aim of investigating a set of factors exerting an influence on green purchase intention amongst young consumers in the range of 18 to 25 years old in Ho Chi Minh City, ... -
Factors Affecting Behavioral Intention To Purchase Counterfeits: A Quantitative Study In Vietnam
(2023)Purpose - This study investigates what factors affect behavioral intention to purchase counterfeits products and how much they affect. Literature review - We review literature review about Value Consciousness, Perceived ... -
Factors Affecting Consumers’ Purchasing Behavior Toward Organic Milk A Case Study Of Vinamilk In Ho Chi Minh City
(2022)Vinamilk is the leading company in Vietnamese’s dairy market. The pandemic has raised organic milk demand and the market is a prosperous segment in the future. To compete in this market, Vinamilk must have an effective ... -
Factors affecting customer decision on purchasing a DSLR ( Digital single lens reflex) camera. The research of 22-40-year-old camera user in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The more developed the society is, the higher level Maslow‟s hierarchy of needs is required. In this era of economics and technology, people not only want to spend for their physical needs about food, clothes, house, etc.… ... -
Factors Affecting Intention To Use Podcasts Of Young Adults In Vietnam
(2022)Podcast, an information-based online broadcast available for live listening or downloading, (Samual-Azran et al., 2019) increasingly become a new, fresh and personalized medium for users in the last decade. According to ... -
Factors Affecting The Green Purchasing Behavior: The Case Of Young Ho Chi Minh Consumers
(2022)Modernity is spreading at a rapid pace these days, putting the world's environmental sustainability on the verge of extinction. Currently, the entire globe is dealing with so many massive natural catastrophes: forest ...