Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer behavior; Customer satisfaction"
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Factors of satisfaction and intention toward using peer-to-peer accommodation - Case of airbnb, inc.
(International University - HCMC, 2019)For this study, the purpose is to examine factors that affect guest’s satisfaction and their intention toward using peer-to-peer accommodation in Airbnb platform context. Total 203 respondents who once used Airbnb to book ...