Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer behavior; Marketing research"
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Factors affecting customers behavioral intention toward the coffee shop in Ho Chi Minh city - The case study of The coffee house
(International University - HCMC, 2019)As the demand for coffee is increasing in Ho Chi Minh City in particular and in Viet Nam generally for different purposes like studying, working, meeting with friends. Many chains of coffee shop launched and develop quickly ... -
The impact of user-generated evaluation on the purchasing intention of millennials in Vietnam - A case study of Foody
(International University - HCMC, 2019)With the growth of e-commerce, online consumer evaluation have increasingly become integral sources of information, especially with business websites that help consumers in their purchase intention. However, almost the ...