Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer behavior; Purchase intention"
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Factors affecting impulse buying behavior for FMCG products among young consumers in Ho Chi Minh city
(International University - HCMC, 2019)This paper aims to study the factors that affect impulse buying behavior for FMCG sector among young consumers in Ho Chi Minh City. The influence of different variables, including external and internal, such as visual ...