Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer behavior; Motivation research (Marketing)"
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Identifying factors that affect consumer choice of eco-friendly packaging for drinks in Ho Chi Minh city
(International University - HCMC, 2019)Research background: Environmental issues in Vietnam are not as new a concept as it used to be a decade ago. Plastic wastes, especially plastic bags and unrecyclable straws that came from the F&B industry were the main ...