Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer behavior; Marketing research"
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Investigating the impact of psychological and behavioral antecedents on brand switching - The case of cosmetic brands in Ho Chi Minh city
(HCMC - International University, 2015)There has been little research on how factors influence the switching intention of customer, especially brand switching is an important topic in marketing literature. Usually, a strong brand not only needs to keep its ... -
Measuring the effect of country of origin on the purchasing intention for Korean cosmetic in Ho Chi Minh city
(HCMC - International University, 2015)To be attractive, people can spend big amount of money for the sake of taking care the beauty of face and skin by buying trusted cosmetics. In recently, Korean cosmetic is becoming more and more popular in Vietnam. People ...