Browsing Bachelor of Business Administration, Economics, Finance and Accounting by Subject "Consumer behavior; Motivation research (Marketing)"
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Determinants of young consumer's purchase intention through live stream of social commerce sellers toward clothing products in Ho Chi Minh city - The case of Facebook live
(International University - HCMC, 2021)With the development of live streaming commerce, understanding how to live stream contribute to online purchasing becomes essential to social commerce. This paper aims to examine the factors affecting the young's consumer ...